It comes in a little glass pot and you get a brush too (people seem to like this brush but quite frankly I can’t stand it for applying eyeliner. It’s better used as a lip brush). The texture is creamy, matte and super black, apparently a dupe for Bobbi Brown. Because it’s thick and almost a solid, I find it much easier to work with than a liquid, and it seems to create less mess. I wrote about my favourite method of applying this here. A little unconventional for some but it works like a dream. The gel liner really glides along the skin, creating a smooth line and doesn’t drag.
It’s waterproof so wear time is great and stays pretty much perfect until I take it off. It even works in the waterline without stinging (however, the feeling of it will most probably make you feel queasy). I love this stuff, and can’t fault it. I was even stopped in John Lewis recently by a girl who was gagging to know what it was. Do you instantly like a product more when you get complimented on it? I know I do.
Maybelline Eye Studio Gel Liner is available at Boots and Superdrug for £7.99